GALLERY

LAND AREA

130 Ha

PROJECT VALUE

CONFIDENTIAL

DEVELOPMENTS

Brand Experience Centre, Automotive Museum, Hotel, Commercial, Retail

PROJECT DURATION

2013

FACT FILE

OUR EXPERIENCE

JLR BRAND EXPERIENCE CENTRE

UK

JLR BRAND EXPERIENCE CENTRE

UK

In 2013 Apex were asked by a Jaguar Land Rover to prepare a master plan for a World Class Brand Experience Centre.

The objective of the facility was to provide the brand with the ability to showcase its range of vehicles to potential customers through unique experiences and inspiring activities. The resulting development expectations would not only improve sales, but would also be an entertainment and business venue.

The proposed development included a Visitors Centre, Automotive Museum, 4* and 5* Hotel, Conference Centre, Classic Vehicle Restoration and Bars and Restaurants.

To showcase the broad capability of the vehicles, Apex worked closely with the manufacturer to develop a number of facilities designed to excite and educate drivers.

The facility would be the largest of its kind and was due to be constructed in 2016, though following a change in strategy the company decided to consider other development options Worldwide. Apex is currently providing design and operational advice for those other brand experience options with the Client.

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JLR BRAND EXPERIENCE CENTRE